Mixon Studios forged a partnership with Understood, producing impactful UGC videos that authentically conveyed the organization’s mission to help individuals with learning and thinking differences discover their potential, take control of their lives, and find community. Leveraging our team’s personal connection to the cause, we shared compelling narratives and insights that deeply resonated with our audience. Notable achievements include reels that rapidly gained traction, with one reaching 600k views within 72 hours, and two reels collectively accumulating over 1.1 million viewers in 2023. Teresa not only championed Understood’s cause but also inspired others to join the conversation surrounding mental health and learning differences.